MÁLÀ PROJECT, FEIYUE & HICKIES PARTNER TO LAUNCH NEW YORK-INSPIRED SNEAKER
The Flying Pig Sneaker is the brainchild of three brands-MáLà Project, Feiyue, HICKIES. It is a nod to the 2019 Year of the Pig. Inspired by 90s China pop culture, The Flying Pig Sneaker delivers a sense of nostalgia, while combining with Feiyue’s brand DNA, “flying forward,” honoring the desire to take the next step in your personal journey.
To add wings to the collaboration, Feiyue swapped out shoelaces for New York brand HICKIES’ shoelace alternative, giving you the ability to move freely without laces slowing you down.
How will you fly forward in The Flying Pig Sneaker?
Pictured Amelie Kang, Founder of MáLà Project